We’re pleased to have advised Edamama, an e-commerce platform targeted at mothers in the Philippines, on its recent US$5 million pre-series A round. Gentree Fund, Robinsons Retail Holdings, Kickstart Ventures, Foxmont Capital partners, and other angel investors participated in the round.

Edamama was launched in mid 2020 by Nishant and Bela Gupta D’Souza and grew substantially during the pandemic as customer purchasing shifted from brick-and-mortar stores to online. In addition to purchasing items online, customers can create personalised wish lists with Edamama’s Gift Registry that can be shared with friends and family. The startup also offers Explore, a platform where parents can book child-related classes and activities, and Subscribe & Save, the Philippines’ first online diaper subscription service.

The startup intends to use the funds raised to develop new platform features, enhance its range of trusted products and services, and expand its warehouse and delivery capabilities.

Co-Founder Nishant D’Souza commented, “We’re very proud to bring on board these eminent strategic investors being such an early stage venture – the recognition of our business momentum in an unprecedented operating environment is a real achievement for our team.”

Lee Bagshaw says of the deal, “The last year or so has for obvious reasons seen a huge rise in e-commerce activity, and it’s been great to see Edamama leverage this – we look forward to seeing what they do next.”

Read our other recent deal announcements here.